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Posts Tagged ‘ Social Media Networking ’
Sites That You Should Be Active On | Seo
Monday, August 10, 2009
Web 2.0 has made SEO and marketing ten times easier than ever before. Giving every site and business a chance to have a social network profiles, micro-sites and everything else in-between, shows your site/business to a wider range of people than ever before.While maybe 10 years ago, it was all about META tags and keywords-now its all about having a wide range of links and profiles to get popular. When have you haven’t met someone recently who asked you if you Twitter or have a Facebook? In fact, if you do not use social media at all, it may hurt you and your site/company. People search for that, and if they either don’t like what they see or you don’t use it- you may lose customers, sponsors or readers.
So what avenues of web 2.0 should you use? That is a good question, with so many popping up and closing down-it is easy to get lost in a sea of social media and not know which ones to use or stick with. So here is all you really need is a blog, 2 or 3 micro-sites and a few online profiles.
Here is a break down of what sites to use and be active on.
1-Twitter: This micro-blogging site that once was used only by geeks, is now used by PR(public relations) people, marketers and even celebrities. Keep up with you fan base through out the day and find new markets you may otherwise have missed.
2-Facebook/Myspace: The two biggies in the world of social media. Again used as a tool to advertise it can be very helpful way to build new relations and partnerships.
3-Blogger/Wordpress: While you may already have a blog to begin with, another one with proper SEO can help drive traffic and get more attention for your company/site.
4-Hubpages/Squidoo/Weebly: Mini one page sites can also do wonders. Much like landing pages and one page ads, these can catch peoples attentions and drive more people to you and your sites. Simple, quick and easy to produce with a punch of info.
These are the basic four and most important ways to build your brand online. With all 4 being easily indexed in Google and basically being free advertising(unless you pay someone to build and update them for you), you can steadily grow your bases quickly and effectively. So go ahead and start planning your web presence, build a following and you will succeed.
Social media Optimization Secrets
Saturday, June 6, 2009
Today, many new areas of opportunity and pathways of consumer traffic are becoming the topic of interest of marketing people everywhere. It’s called social marketing and it appears to be here to stay. These new social marketing areas put the advertising directly in the paths of people where they are in the normal course of daily events.
A huge number of sites exist that are centered around things like podcasting, RSS feeds, public and private blogs, user forums, wiki’s, user review websites, and various social networking websites like MySpace, Friendster, Face Book and Digg. The process connects active consumers on these sites with mutual interests with what they are seeking online. The benefits of this type of marketing include: increased website traffic, increased brand awareness, viral marketing.
Social Media Marketing (SMM)
SMM is primarily driven by off-site activities that are initiated on social media web sites, such as Digg, MySpace, Wikipedia, Flicker and others, to spread a message or content (video, text article, and audio) by itself from-to-friend.
Increasing inbound links to get more traffic to achieve top web site rankings in the organic search engines or improving brand-awareness and consumer associations, a social media marketing campaign is more effective when you have a compelling message or unique content and prominent profile in the social media.
Compelling text-based content that gets bookmarked at Del.icio.us or Furl or by making the home page at Digg to the creation of a video that spreads virally by placing it on YouTube and other video sharing and social networking web sites.
Social Media Marketing happens online and requires a lot of experimentation and testing. the risk of failure is higher than for “traditional” online marketing and advertising, but the rewards can be high for relatively low cost.
Social Media Optimization (SMO)
Social media optimization is a more narrowly defined activity then social media marketing. Social media optimization is often limited to making a web site or blog more adaptable to social media.
The idea behind social media optimization is that by adding compelling, dynamic and fresh content on a regular basis, e.g. through Tip Sheets, How To listings, white papers, a podcast or blog, a web site gets more easily and frequently linked to and achieves top ranking and visibility in the general and specialty search engine such as Technorati, Blog Pulse and podcast directories. Other examples of SMO are the implementation of links to social media web sites to make tagging, sharing bookmarks (Del.icio.us), and voting for content (Digg, Netscape, and Stumble upon) by visitors easier.
Benefits of this service include a better understanding of product issues, awareness of consumer opinions and feedback from various sources, and other posted content found that talk about your company, products or services, employees, or other company information.