Tag Archives: Social Media Marketing
13th
How Social Networking has changed the Way We Mingle
In the good old days-socializing was a simple and pretty straight forward process. When people felt like being social they would simply go out to some social gathering spot. Things of course have changed drastically since the invention of the internet, and more recently social networking sites. Sites like Face book, Twitter, Linked In, and Reddit, are just a few of the big names in social networking. These giants of the internet socializing world have all been doing their part to turn the world into one great big room with everyone rubbing elbows.
Social networking sites are basically sites on the internet that people can log onto and connect with others. Ever since they have become popular in the late 90s, sites such as these have enabled people to reunite with long lost classmates, old military pals have been able to find each other, and it has become easier for families to keep in contact. The power complexity of the internet have been harnessed and tamed so that the average person can set up an account and start networking with ease. You don’t need any special skills or training. All you have to understand are some simple computer and internet related terms and concepts. Once you have those things you’re more than able to handle any social networking site out there.
Some people may not understand why there are so many different social networking sites. People to the internet may especially feel overwhelmed by all the different sites out there. The truth is that if one was to look a little closer-he or she would be able to see the differences between each site. For example, Twitter is different from other sites because it specializes in short messages that are displayed on a timeline. When using Twitter, you have to get familiar with terms like retweet, and follow, but it takes no time at all to get used to things.
By examining the differences between social networking sites you will be able to better understand why each one is essential in its own way. You will also be able to decide which site you are most comfortable using. Some people like to use a lot of different sites while on the others prefer to stick with one site. Often times the people use more than one site at a time, do so because of business reasons. Many business people have discovered that having multiple accounts gives them a competitive edge. They are able to reach more people and leverage each sites different strong point.
While a lot of people use sites like these to conduct business-a lot more people use them just to socialize. Folks who just enjoy interacting with others find that social networking sites enable them to do just that-even when they are unable or choose not to leave the house.
In the last few years social networking sites have experienced a huge surge in popularity. There are now more people online than there have ever been. Whether they are coming online because of business related reasons or because they just enjoy being social; people everywhere are discovering the power of social media.
10th
Sites That You Should Be Active On | Seo
Web 2.0 has made SEO and marketing ten times easier than ever before. Giving every site and business a chance to have a social network profiles, micro-sites and everything else in-between, shows your site/business to a wider range of people than ever before.While maybe 10 years ago, it was all about META tags and keywords-now its all about having a wide range of links and profiles to get popular. When have you haven’t met someone recently who asked you if you Twitter or have a Facebook? In fact, if you do not use social media at all, it may hurt you and your site/company. People search for that, and if they either don’t like what they see or you don’t use it- you may lose customers, sponsors or readers.
So what avenues of web 2.0 should you use? That is a good question, with so many popping up and closing down-it is easy to get lost in a sea of social media and not know which ones to use or stick with. So here is all you really need is a blog, 2 or 3 micro-sites and a few online profiles.
Here is a break down of what sites to use and be active on.
1-Twitter: This micro-blogging site that once was used only by geeks, is now used by PR(public relations) people, marketers and even celebrities. Keep up with you fan base through out the day and find new markets you may otherwise have missed.
2-Facebook/Myspace: The two biggies in the world of social media. Again used as a tool to advertise it can be very helpful way to build new relations and partnerships.
3-Blogger/Wordpress: While you may already have a blog to begin with, another one with proper SEO can help drive traffic and get more attention for your company/site.
4-Hubpages/Squidoo/Weebly: Mini one page sites can also do wonders. Much like landing pages and one page ads, these can catch peoples attentions and drive more people to you and your sites. Simple, quick and easy to produce with a punch of info.
These are the basic four and most important ways to build your brand online. With all 4 being easily indexed in Google and basically being free advertising(unless you pay someone to build and update them for you), you can steadily grow your bases quickly and effectively. So go ahead and start planning your web presence, build a following and you will succeed.
6th
Social media Marketing Service
The entire world is chanting about online social networking. Suddenly, ‘networking’ is gaining prominence in every field, including job search. Social and professional networking websites are mushrooming, the prominent ones being Face book, Orkut, twitter, MySpace, LinkedIn and others.
I understand the power of networking. And almost everybody is preaching it too. However, what concerns me more is how to harness this power of networking successfully and achieve the desired results effectively. Just spending hours online, enrolling in social networking websites, making friends and joining communities would not help. It actually requires much more time, patience and tact.
The key is to do this tactfully and subtly. It is not a onetime work. You are jobless right now, you need a job, and you go online and enroll yourself in a number of social as well as professional networking websites, create a profile and start asking for any job openings. Hardly anybody is going to respond to you!
What one needs to realize is that it is ‘networking’ and networking takes time! You need to build it slowly and steadily. You cannot build a well when you’re thirsty! Similarly, you just can’t expect effective results instantly with networking websites.
So, how do you go about it? The most important point is – do not wait till the last hour to join the social networking websites! Join in this very minute. The earlier you join and the longer you have been around in the networking websites, the better. Make friends and join communities that interest you, where you can be active. Remember that it’s not just size of the network, but the level of interaction within the network that matters.
So ensure that you take part in it actively. Exchange notes, update about events which you might think may benefit the group, ask questions and help others with their queries… when you need help, these same people would be the ones providing it!
It is also very important to maintain the right balance between your social and professional communications. Social networking websites are much more than just search engines. You keep in touch with your friends, family and colleagues. You share your personal life with them. If you are not doing so and are strictly using it for your professional needs, it would not work. At the same time, if you are maintaining only social contacts and are not leveraging the networking website for your professional requirements, the entire idea is nullified. Hence, it is important to maintain a correct balance of both. The bad news is that there is no equation or formula for this. It’s all about trial and errors and your personal instincts.
Also remember that social and professional networking websites are not a substitute to the personal offline networking. You will still need to make calls, meet people personally and maintain that human touch. The edge these online networking websites gives you is that it is available 24 hours and enables you to keep in touch from anywhere. It compliments your personal networking skills.
