Tag Archives: Social Marketing
5th
The Magnificent Power of Web 2.0 Marketing
Web 2.0 marketing employs the principle of sharing and interacting with other online users on a common ground or site to promote your own activities. In this method of marketing, you should follow certain community rules so that you can utilize the applications successfully and still be able to use the services provided by the sites. The following are lists of sites, which you can consider as web 2.0 marketing.
Social book marking sites
Facebook is one popular example of web 2.0 marketing. You join the site and share your links but you have to observe certain regulations. Reddit, Digg, Stumbleupon, ticklr and yahoo buzz are more examples. These are great sites to post your products links. Being a member of many would increase your product exposure and sales. Socializing and interacting with the community is a sound objective if you want more people browsing your links.
Blogs
You can create a free-hosted blog at wordpress, Joomla or blogger. You are free to post any content except the usual prohibitions like porn and illegal articles. You could market your products in your blogs or in other people’s blog through affiliate marketing programs. It is a very effective web 2.0 marketing strategy because it allows you to interact with your buyers. It also gives you more freedom to adapt various creative advertising displays in your own blog.
Video sharing sites
You tube is a very good example. You can upload and share your videos as long as they are not porn and defamatory or illegal. There are thousands of products that went viral and had earned huge sales because of video sharing. Other examples of video sharing sites are photobucket.com, LiveVideo.com, Video.google.com and many more.
The role of web 2.0 marketing for online businesses is a major and crucial one. Without web 2.0 marketing, marketers would never have reached millions of sales through online users. This is highly important for your SEO campaigns as well as part of branding and link building strategy.
