Monthly Archives: January 2012

January
19th
By Sharanyan Sharma
 

Google Seeking Social media Signals


As SEO takes another turn Google is Seeking Social media Signals for greater gravity, particularly, when it comes to rating the performance of a site. To understand Google Seeking Social media Signals Social signals you may like to know what social media signals are. To speak simply, these social media signal are basically posts or tweets that are made, which gain greater popularity by being reposted or retweeted. Google regards such social signals as having some importance in determining their relevance and importance to users. As such, the greater the social signal (as in the number of times that it has been liked and shared) the more importance it holds. It therefore has the makings to affect the ranking that a site is likely to have.

Given this new turn of events, Google’s usage of social media signals has affected SEO in a certain way. Search results based on social media information have been given greater importance, and have been moved from the bottom of the search results to the main search results. This implies that if you want to retain competition by ranking high in your search engine results, you need to embrace the idea of creating a strong social presence, if you haven’t done so already.

How exactly do you do this? Well the first step is to ensure you have accounts built in the popular social networking sites such as Face book, Twitter or even Google Plus. Your social profile needs to be detailed and interesting. You should then endeavour to remaining active on the sites, by making regular posts and tweets which will retain some relevancy with the friends, or followers that you have. Creating links between your website and your social page is important. You can do this by placing the social bookmarks on your site, or by creating ads where applicable.

Google Seeking Social media Signals and SEO

Given the new found importance of social networking signals, you should ensure that you generate some, if you want to retain high ranking with Google or other search engines. Also, keep in mind that creating strong social networking signals is just like SEO- it takes time, and requires your patience and commitment.

SEO is widely understood. It basically means getting your website optimized for top results. It is supposed to increase the ranking that your site has with popular search engines, so that there can be a higher turnaround of the organic traffic you get. The idea is, the more traffic that you get, the greater the chance of you making money, either through the sale of a product, or the sharing of an ad that is subsequently clicked on. SEO has largely been based upon keywords. These phrases are often what visitors use to track the information that they are looking for. Finding the best keywords to use has been an uphill task but with keyword research tools evolving it has become a lot easier to find the most bankable keywords available.

The impact that social media has made is undeniable. It has been integrated into our lives, and redefined how communication is made. Their increasing popularity in the internet has affected how some things work. The growth of social media seems to be never-ceasing, considering the users who get attached to the social sites always visit them on a regular basis. Millions upon millions of people use the sites, so it only makes sense that a website, which could have been set up for whatever purpose, needs to dip into this traffic resource, so that it can get its name known. It’s the trend actually, since most websites, which have a high traffic turn around ensure that they have a strong social presence. The sites are a gateway to getting new traffic, and only recently, they have started playing a role in search engine optimization and this is the reason that Google searching Social media Signals.

January
2nd
By Sharanyan Sharma
 

Recover Your website from Google Panda Penalty


Is your website penalized by Google Panda updates ? Do you want to recover your website from Google Panda penalty? In fact, it is not only you, but a problem with many. Since Google Panda has been rolled out different webmasters have found dramatic changes in the rankings and traffics of their websites. However, Google Panda is not so cruel and offers you the chance to make your website rank high again. So, you are getting scopes to regain your website’s position.

Quality is one of the major issues and comes foremost of the search results of this new algorithm of Google. Hence you need to ensure that your website is offering high-quality contents. Let us see some of the solid ways to recover your website from Google Panda penalty.

 

Improve the quality of your contents

 

You need to improve the quality of contents so that they must not come again the scissors of Google panda metrics. Make sure your website is offering those contents which have trustworthy information. Also, ensure that the contents are original and free of any shadow of duplicate or spamy contents. The information must be well-written and free of spellings, factual, and stylistic issues.

 

Avoid redundancy

 

To pass Google Panda algorithm, make sure your site will not contain redundant articles, which are made on similar or same keywords with a little variation. As Google Panda updates focus on the entire site and not on any single page, you need to be ensured that you are improving the whole site. So, you should make sure that all the articles of your website are unique and original too. The end line is thus to remove all the scraped contents of your website and put authentic and valuable information to the visitors.

 

Stay away from over- optimized contents

 

Do not make your contents keyword stuffy or over-optimized so that they sound unnatural. Try to keep it as natural as possible. In fact, the Google Panda will not pass the keyword-packed languages and you can imagine the end result.Remove those low-quality outgoing links and inbound backlinks

Only keep the legitimate links to your site. Google is updating everyday to find out whether links (inbound backlinks or outgoing links) to your website are high quality and legitimate or spam links? So, you need to bid adieu to all those low-quality link buildings.Keep your website free of too much commercialization and ads

Putting too much ads on your website is to come within the fist of Google Panda updates. If your pages are found to display more advertisements than informative contents then they need to revised and changed. So, try to keep your website clean and free of heavy commercialization.

Is your writer aware about the topic or presenting shallow information?You should hire a writer who has expertise over the topics of your website’s contents. In any way, the contents should not look unnatural or imitative. They must seem quite apt to the context and penned by a person who has enough knowledge over the topic.Do your pages have real values to the readers when compared to other pages having the same topics and coming in search results?

It is really important that your pages should prove their credibility over other pages coming in the same search result, in respect of offering values to the readers.

 

Check your articles by a good quality control team

 

Quality control really matters when it comes to rank high by Google Panda updates. So if your pages are lacking quality control, do not delay to check them by an efficient quality control team.

The best possible thing that you can do to avoid future slap of Google Panda is to do a good review of your site. Chalk out the problem contents and either rewrite the same or just remove them. If there are duplicate contents the best way is to replace them by fresh and valuable contents.

Apart from the above mentioned factors you can also be careful to keep your articles target oriented, specific and of desired length. The pages also should be written with good attention to the details and great care. You should also be careful that whether any user is complaining about any page of your site after reading the same. If yes, you must take immediate steps to recover and place the page to its good reputation. Pages which are worthy to sort out for recommendation, bookmarking and sharing with friends will really work.

So, just try to make some changes which will help your website and its pages from the penalty or slaps of Google Panda. You should keep yourself updated about new Google Panda updates for getting better results and save your website from being penalized by Google Panda next time.