Monthly Archives: August 2009
Search engine marketing is actually the process to affect search engine optimization and it is the process of improving volume of quality traffic to web site from search engines through natural or organic as well as algorithmic searches. The search engine marketing is a very important aspect for all webmasters because it enables a website to become more visible and bring in more quality traffic towards it.
The earlier a website appears in search engines the more visitors can be expected from such searches. That’s why the dream of every webmaster is to find an ideal search engine marketing service and promote his or her website the most perfect way. How do you recognize an ideal search engine marketing service? Definitely from its services it offers.
Surfing the web for information on search engine marketing till now you must have learnt from some sources that you need to compare the companies to find out a reliable service. That’s true, but besides reading the reviews and comparisons of such services by third parties you should also take keen interest in finding the services of a company.
Given below are few services which are must for search engine marketing. The web development company which offers these services could be an ideal one for you provided that your budget matches their fee structure:
Keyword Research: This is a prime service of search engine marketing. The keywords are really to target your market and audiences. That’s why research on variable keywords is important!
Keyword Selection: An ideal search engine marketing service should provide this service. Through this service the company and its professional team of search engine optimization help you choose keywords that would be potential in marketing and popularizing your website.
Search Engine Friendly Web Design Analysis: Absurd web design can harm high search engine rankings for your website. Therefore the package should also include web design analysis. The company which provides this service stands out from others.
Crawler Accessibility Conformity: The Company must make sure that your web site conforms to SEO friendly guidelines so that they are crawled, indexed and spidered.
Content Development and Manual Submission: A proper content development team with eligible editors and writers is must for search engine marketing service. More than that, the company should adhere to manual submission of articles and links to directories for effective SEM.
The other services that should be included in the package of Search Engine Marketing should be: Search Engine Ready HTML Coding, Additional Web Site Advertising & Visibility, Monthly Search Engine Ranking Monitoring and Reporting, Phone Consultations and E-mail Consultations. The one which can provide the above mentioned services is an ideal company for SEM.
Web 2.0 has made SEO and marketing ten times easier than ever before. Giving every site and business a chance to have a social network profiles, micro-sites and everything else in-between, shows your site/business to a wider range of people than ever before.While maybe 10 years ago, it was all about META tags and keywords-now its all about having a wide range of links and profiles to get popular. When have you haven’t met someone recently who asked you if you Twitter or have a Facebook? In fact, if you do not use social media at all, it may hurt you and your site/company. People search for that, and if they either don’t like what they see or you don’t use it- you may lose customers, sponsors or readers.
So what avenues of web 2.0 should you use? That is a good question, with so many popping up and closing down-it is easy to get lost in a sea of social media and not know which ones to use or stick with. So here is all you really need is a blog, 2 or 3 micro-sites and a few online profiles.
Here is a break down of what sites to use and be active on.
1-Twitter: This micro-blogging site that once was used only by geeks, is now used by PR(public relations) people, marketers and even celebrities. Keep up with you fan base through out the day and find new markets you may otherwise have missed.
2-Facebook/Myspace: The two biggies in the world of social media. Again used as a tool to advertise it can be very helpful way to build new relations and partnerships.
3-Blogger/Wordpress: While you may already have a blog to begin with, another one with proper SEO can help drive traffic and get more attention for your company/site.
4-Hubpages/Squidoo/Weebly: Mini one page sites can also do wonders. Much like landing pages and one page ads, these can catch peoples attentions and drive more people to you and your sites. Simple, quick and easy to produce with a punch of info.
These are the basic four and most important ways to build your brand online. With all 4 being easily indexed in Google and basically being free advertising(unless you pay someone to build and update them for you), you can steadily grow your bases quickly and effectively. So go ahead and start planning your web presence, build a following and you will succeed.
Everybody loves to link build(in a sense, at least)-it is one trick of trade to gain higher page ranks and to get more vistors. Though it isn’t always fun for webmasters, it must be done. So how can you make it easy and fun-without getting bored or doing tons of work? So here are 10 lazy ways to make your site popular without even trying all that hard.
1-Make list(sorta like this one!), people love them and they are easy to read. They keep things short and sweet, yet carry a large punch of info. They are hard to resist them. They are a fan favorite.
2-Publish your articles on free article sites or sites that pay you(be sure to read their policy on articles and see if you need to rewrite them). You get free backlinks and build up your vistors.
3-Use social networks and bookmarking. They drive traffic and yet again do link building on at once again.
4-Make a video, put on Youtube. Place in a link in the video(how handy is that?), also place on the the video description and on your profile.
5-Buy advertising. Many companies only charge you per click, so you won’t be wasting any money if you do not get any hits or links back.
6-Do a press release. Creat a buzz about your site whenever something news happens, ect. If you don’t make it a big deal, nobody will link to you.
7-Join a meme! These fun little actives turn getting backlinks seem like fun game.
8-Write reveiws on sites that have them and use Yahoo! Answers, they both allow you to plug away your links by giving out honest reviews.
9-Link trade with other like minded sites. Many sites love getting links and we all know that everybody could use a few more. So send the webmaster a nice letter and ask kindly.
10-Comment on other blogs. Though don’t spam them, and post legit comments. Not something that doesnn’t add anything to the conversation.
These are just some of the ways, you can pick and choose which ones you want to use. But these are some of the easier ways to get back links and they are proven to work.
If you have any more ideas or tips based on the lazy way of building backlinks, let us know or feel free to tell us how these 10 work. We love vistor feedback and know if our advice helps you.